Beauty Trends in the Czech Republic: 2024–2025

In recent years, the beauty industry in the Czech Republic has been experiencing rapid growth. The years 2024 and 2025 are bringing not only new technologies and products but also changes in client preferences and service offerings. In this article, we will explore the main trends in the areas of permanent makeup, cosmetology, manicure and pedicure, as well as the most in-demand professions in the beauty sector.

1. Permanent Makeup: Natural Look and Innovation

Permanent makeup (PMU) is booming. Clients are increasingly seeking a natural look for eyebrows, lips, and lash enhancement lines. Among the most popular techniques in 2024 are:

  • Powder brows (ombre brows)
  • Aquarelle lips
  • Lash enhancement line

Diagram 1: Most Popular PMU Application Areas

| Area        | Client Share |

| Eyebrows    | 60%          |

| Lips        | 25%          |

| Eyeliner    | 15%          |

Innovations focus on more personalized consultations, color analysis, and equipment with finer needles.

2. Cosmetology: Anti-Aging, Bioactive Ingredients, and Device-Based Treatments

Interest in professional skincare treatments continues to grow, especially in the anti-aging segment. Key trends for 2025 include:

  • Chemical peels (AHA, BHA, TCA)
  • Microneedling and mesotherapy
  • BioRePeel JaluPRO Glow Peel and enzymatic peels

Diagram 2: Popularity of Cosmetic Treatments Among Clients

| Procedure               | Demand Share   |

| Chemical Peel           | 40%            |

| Microneedling           | 30%            |

| Mesotherapy             | 20%            |

| Classic Cosmetic Care   | 10%            |

Clients prefer treatments with visible results but without invasive procedures.

3. Manicure: Quality, Health, and a Natural Look

In manicures, natural nail shapes, clean cuticle work, and subtle decoration are on the rise. There is growing interest in gel polish, Japanese manicures, and non-toxic, gentle products.

Top Colors for 2025:

  • Soft pastel shades
  • Nude and transparent finishes
  • Subtle metallic shine

4. Pedicure: Spa Procedures and Foot Health

Clients are looking for both aesthetic and health-focused pedicure treatments. Trends include:

  • Wet and dry pedicures
  • Removal of calluses and corns under professional supervision
  • Foot reflexology massage

Spa pedicures with aromatic oils and paraffin are becoming the salon standard.

5. Most In-Demand Beauty Professions in the Czech Republic

The labor market shows increasing demand for qualified professionals, especially in the following areas:

Diagram 3: Most In-Demand Professions (Based on Job Listings)

| Profession               | Share of Listings  |

| Cosmetologist            | 35%                |

| Manicurist/Pedicurist    | 30%                |

| PMU Specialist           | 20%                |

| Makeup Artist            | 10%                |

| Massage Therapist        | 5%                 |

Courses accredited by the Czech Ministry of Education (MŠMT) are key to career success and client acquisition.

Conclusion

The years 2024 and 2025 are bringing a focus on natural beauty, quality, and health to the Czech beauty industry. Investing in education and staying on top of trends is essential for success in this dynamic sector.

Amazing Beauty Academy - Training Center in Prague